Product Developtment
I helped the collaboration between Wilson with Britto to bring the positive movement of Britto’s artwork into Wilson’s products, adhering to their product licensing needs.
The goal was to create lighthearted fun pieces using Britto’s artwork and keeping Wilson’s brand identity.
The goal was to create happy and fun pieces using Britto’s artwork and keeping Wilson’s brand identity. A lighthearted and fun collection was the result.
Multiple pattern combinations were proposed for a business pitch for Wilson. Mock-ups created were used later for the production of retail products and packaging. In the example below you can see the initial mock-up and the final product.
Seamless patterns were created for this collection. Final vectors and artwork with print specifications were sent to Wilson for production.
Any artwork, in part or in its entirety, created by Romero Britto and contained in this project is wholly and exclusively owned and copyrighted by Britto Central Inc and Wilson Sporting Goods Co. Use of these images does not reflect any affiliation with or endorsement by Romero Britto or Wilson. The sole proprietors and owners of these images are Romero Britto and Wilson Sporting Goods Co.
